1. Ease of Navigation
2. The Design Does Not Overpower the Products
3. Easy Checkout
4. Branded
5. The Design Style Matches the Products
6. Showcases the Most Popular Products
7. Promotes Related Products
8. Effective, Accurate Product Photos
9. Effective Site-Wide Search
For the full article go to:
http://vandelaydesign.com/blog/design/well-designed-ecommerce-websites/